When it comes to food and fibre, consumers want to know who produced it, where it was produced and how it was produced. New AgriFutures Australia funded work not only confirms that building provenance through storytelling is a critical strategy for bringing brands and products to life, but also offers the practical tools to help small business achieve it. 

The provenance toolkit, developed by agricultural market research and digital marketing experts Honey and Fox, offers a suite of practical resources available for download via the AgriFutures Australia website. The toolkit is aimed at Australian producers who want to build an impactful provenance narrative for their food and fibre business and share it with current and prospective clients. 

Sharing your product’s origin story, history or journey to market is a powerful way to connect with your consumers and differentiate brands in the market. It’s an approach that can play a critical role in sustaining, increasing or expanding market share. 

New GrainCorp chief executive Robert Spurway says the company is well placed to bounce back from the devastating drought that has slashed Australia's wheat production, with some farmers planting their biggest grain crops in at least six years.

Mr Spurway, a former chief operating officer of Fonterra's global operations, said the ASX-listed grain giant would be able to handle the much larger grain crop expected this year and could reopen mothballed storage facilities if needed.

Member for Barwon Roy Butler is calling on the NSW Government to provide financial support to community sporting and recreation clubs for fixed expenses during the COVID-19 pandemic. 

“Sporting and recreation clubs are essential to the social fabric of our communities, but like so many of us they’re struggling to pay the bills at the moment,” said Mr Butler. 

“For many clubs, the closure of their particular sporting code due to COVID-19 has substantially reduced their ability to generate income from the games and events associated with a sporting season.

FOR SALE    5       2      4      Price $420,000.00  Negotiable and all reasonable offers will be considered.

This weatherboard and Hardiplank home is situated on the outskirts of town inside the levee bank. Zoned General Industrial on 2.3 acres.

Long Term Lease in Main Street

• Lot 162 DP 1035634 Shop - one commercial shop 
• Zoned B2 Local Centre 

Commercial Investment Office Space available in Wee Waa for Sale

1,019 ㎡ leased/Rented just off Main Street. Front Shop 2 sold

Genuine inquiries Call Sue Smith 0428 436 720